PutterCo Golf


Price: $150,000

Normalized Cash Flow: $49,500

What they do – the short version . . .

  • Manufacture golfgreentheir own designed golf putters
  • Distribute directly or through sales agents to retailers
  • Maintain a web site that includes on-line purchases
  • Attend tournaments to demonstrate their putters


PutterCo began in 2013. They are a corporation with on-going relationships for sale as well their assets, customer list and other contributors to bottom line. Inventory is extra. There is no debt.

Three years of complete financials are available.


PutterCo, as the name suggests is tied to worldwide love of golf. The owner works out of a home office managing the business plus their warehouses in the US, the Netherlands and Calgary.

There will be a policy and procedures manual in place before the close to provide comfort for the new owner.

The firm has a simple business model with fewer than 5 suppliers. They are mostly in China.

The long supply chain means their inventory on hand should run around 25 to 40 weeks knowing that shipments may take as long as 40 weeks to arrive.

Inventory runs at less than $30,000.

There are no employees other than the owner. The firm instead uses independent sales reps to call on customers. Their reward is 100 percent commission.
The seller believes the firm can grow without hiring more staff.

Sales are seasonal but the work is fairly balanced year-round
The firm needs no special equipment. It thrives on a backed up desktop and the phone.

PutterCo’s books are maintained by an outside bookkeeper using QuickBooks.

Customer Base

Their product is sold with a 30-day warranty. They have had one return from sales of well over 10,000.

Golfers buy from retailers or on-line. They learn of the product from word-of-mouth, online ads and social media.

Their web presence uses different domain addresses to serve for various countries.
There is repeat business as well as customer referrals. Their top five distributors account for 90 percent of their business.

Further Information

Three years of financial statements and a complete equipment list is available for qualified buyers.

Management Discussion

Q Why you are selling?

A: To pursue another business opportunity.

Q In your words, what does the firm do?

A. Manufacture and sell golf putters on-line, through distributors, and through brick and mortar stores.

Q What functions does the owner perform? What talents will the new owner have to replace when you leave?

A. Manage inventory, send invoices, receive payments, and pay bills.

Q How long will you stay after the sale to help in the transition?

A Negotiable

Q How long will you stay after the transition.

A. Negotiable

Q. Can you estimate what it would cost for a competitor to start up?

A. $200,000 plus the costs of waiting for business to grow.

Q. Would you agree to a non-competition clause?

A. Yes

Q. Where do think the firm has a competitive advantage?

A. Our putter design and function.

Interested? Next steps:

1. Fax / scan the non-disclosure document 
2. Phone discussion
3. Release of financial information
4. Meeting with seller and tour of premises
5. Discussions that may lead to a deal


The information on contained in this document has been provided from sources believed to be reliable. You must seek independent verification of these facts through due diligence before taking any action based on this information.

David Page | An Alberta Business Broker